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It takes a lot of water to produce food, to make energy and to manufacture consumer products . This is what is known as virtual water . Virtual water or “indirect” water is the water “hidden” in the products, services, or processes that we consume and use every day.
By the year 2030, experts predict that global demand for water will outstrip supply by 40 percent. Impacts from climate change have already led to changes to the water cycle, leading to prolonged periods of drought (and, conversely, more extreme rainfall) in some areas.
Water sustainability is a big concern as the demand for water is on the steep rise, but the supply of water is rapidly decreasing. These footprints give everyone a solid frame of reference that helps the world be more efficient and sustainable with water use. By understanding our water footprints, we can appreciate the role water plays in everyone’s lives.
Dive into the ins and outs of water sustainability by listening to our podcast, reading more of our blogs or signing up for our next webinar with the world’s leading water experts.